About us
Everything we do is driven by Empathy, Kindness and a whole lotta Love
Yuvaa is proud to be a PLATFORM THAT LISTENS TO THE YOUTH, and our work is built upon the 3+ years of active listening to voices and stories of India’s Gen Z.
From its conception, Yuvaa realised that creating a socially responsible media company is not a task that can be accomplished by listening to the opinions of a few. Thus began the journey ‘The Yuvaa Roadshow’; to listen, learn and embrace the voices of the youth of India.
Our Flagship program is designed to get to know the Gen-Z first hand, to understand their wants, needs and desires. We visited 150+ colleges (including IITs, IIMs, AIIMS, NITs, NIFTs, and more), across 75+ campuses and met over 10,000 young people and understood that every young person has a story to tell but no one to listen to. Yuvaa was born as a safe space for young people to express themselves in person and online.
Coming from working in the youth wing of Yash Raj Films and producing meaningful content like Man’s World, Ladies Room, Pappu and Papa, among many others, our Co-Founders, Nikhil Taneja, Amritpal Singh Bindra and Anand Tiwari, were conscious of the impact relevant media content can have on its audience. Their experience has shaped a lot of the themes that Yuvaa believes in and cares about.
Yuvaa is a group of diverse individuals driven by a common mission — to make every young Indian feel less alone by making them feel more heard, more seen and more represented through research, content, campus activations and purpose-led campaigns.
We talk about urgent issues like youth empowerment, mental health, gender, sexuality, internet safety, misinformation, climate change and many more and have found great success in creating impact-driven content and entertainment and making these themes shareable and accessible to the youth of India.
As the years have gone by, Yuvaa has explored its potential in all forms possible. Whether it is collaborative projects with Meta, Amazon miniTV, UNICEF, YouTube, Spotify or purposeful initiatives like ‘The Therapy project’, ‘Let’s Talk Consent’ with Tinder, we have grown in our reach and the impact we wish to create. But our journey has only just started.
Friends of Yuvaa
Here are some of our cool friends who give us a vibe check
